As a business owner, you know that video is a powerful marketing tool. YouTube is the second-largest search engine in the world, so it's no surprise that many businesses are using it to promote their products and services. But simply creating a Youtube channel and uploading videos isn't enough - you need to take active steps to promote your channel for maximum viewership. In this blog post, we will discuss 10 research-backed ways to promote your YouTube channel and get more views!
Use Descriptive and Keyword Rich Titles:
Your title is one of the first things potential viewers will see, so make sure it's catchy and informative. According to research by Wistia, descriptive titles that include keywords are more likely to result in views than those that don't.
Make sure your titles are also reflective of the content of your Youtube videos. If your title doesn't match the content, viewers will be disappointed and are less likely to watch your future videos.
A tip to create effective titles for your video content is to think about the questions Youtube users could introduce in the Youtube search bar and include them in your title, you can include questions, or use keywords like secrets, tips, or reviews. Your titles will help you with Youtube SEO and with viewers.
There are many online communities dedicated to specific topics, and finding the ones related to your business can be a great way to promote your YouTube channel. These communities are often full of engaged users who are passionate about the topic at hand, so sharing your relevant videos with them is a great way to get views and exposure for your Youtube channel.
When posting in these communities, be sure to read the rules and guidelines first. Many communities have strict rules about self-promotion, so you'll want to make sure you're following the rules before posting videos.
Additionally, take the time to engage with other users in these communities - don't just promote Youtube videos and leave. Be active in the community and build relationships with other users. When they see that you're a valuable member of the community, they'll be more likely to watch your new videos.
For example, if you have a cooking Youtube channel, you could share your related videos in online cooking forums or on social media groups dedicated to cooking.
Connect with other YouTubers in your niche and collaborate on videos
One great way to promote your YouTube channel is to collaborate with other YouTubers in your niche. This can be done by guest starring in each other's videos, creating joint-venture videos, or simply promoting each other's channels to your audiences. Collaborating with other YouTubers is a great way to build relationships and get exposure for your Youtube channel.
When looking for other YouTubers to collaborate with, be sure to find ones that have a similar Youtube audience size as you. If you're just starting out, teaming up with a more established YouTuber can be a great way to get exposure for your Youtube channel. However, if you're both starting out, teaming up can be a great way to build each other up.
Additionally, make sure you're collaborating with YouTubers who produce quality content that aligns with your brand. You don't want to damage your reputation by associating with a Youtube channel that produces low-quality Youtube content.
If you're not sure where to start, reach out to YouTubers you watch and admire and see if they're interested in collaborating.
Promote Your Videos on Other Social Media Channels
In addition to promoting your YouTube channel on YouTube, you should also be promoting it on other social media channels. This will help you reach a wider audience and get more views for your own videos.
When sharing your Youtube content on other social media sites, be sure to use a good engaging video description and eye-catching thumbnails. You want to make sure your video stands out when people are scrolling through their feed.
Additionally, use hashtags and @mentions to reach even more people with your videos. Hashtags will help people who are searching for specific topics find your Youtube videos shared, while @mentions will notify a specific user or brand that you've mentioned them in your Youtube channels.
Both of these strategies can help you reach a larger audience and get more views for your YouTube videos.
Make Sure Your Videos Are Embedding Enabled:
If you want people to be able to embed your popular videos on their own websites and blogs, you need to make sure your new videos are embedding enabled. This can be done in the "Advanced Settings" tab of your video manager.
Enabling video embedding will allow other people to share your popular videos on their own sites, which can help you get more views and exposure for your video content.
Additionally, you can also embed your videos on your own website or blog. This is a great way to keep people on your site longer and give them more opportunities to watch your videos.
Optimize Your Youtube Video Titles to rank higher on the Youtube search engine
Your video title is one of the most important factors in ranking higher on YouTube's search engine. You want to make sure your title is descriptive and keyword rich.
Additionally, you want to make sure your title is attention grabbing and clickable. You can do this by including numbers or symbols in your title, or by making your title bold or italic.
Both of these strategies will help you rank higher on YouTube's search engine and get more views for your videos.
If you want to learn more about Youtube SEO and the way the Youtube algorithm works read our blog post: The YouTube Algorithm: What You Need to Know here
Use Annotations and Cards to Promote Your Other Videos:
You can use annotations and cards to promote your other videos in your existing videos. This is a great way to keep people watching your videos and increase the number of views you get.
To do this, simply create an annotation or card that links to your next video on your channel. You can also include a call to action in your annotation or card, such as "subscribe to my channel" or "watch my new video."
This is a great way to keep people engaged with your channel and increase the number of views you get.
Create a YouTube Trailer Featuring Your Best Content:
Your YouTube channel trailer is the first thing people see when they visit your channel. This makes it one of the most important factors in determining whether or not someone will subscribe to your channel.
You want to make sure your trailer is engaging and highlights your best content. You also want to include a call to action, such as "subscribe to my channel" or "watch my videos."
Creating a strong YouTube channel trailer is a great way to get more people to subscribe to your channel.
Transcribe Your Youtube Videos to make them more accessible:
Transcribing your YouTube videos is a great way to make them more accessible to Youtube users who are deaf or hard of hearing. It's also a great way to ensure that your videos are understood by people who speak different languages.
To transcribe your YouTube videos, you can use a service like Rev.com. Rev is a transcription service that offers fast, accurate, and affordable transcribed videos.
Once you have your transcript, you can upload it to YouTube and add it to your video description. This will make your videos more accessible to a wider audience and increase the number of views you get.
Create Compelling Thumbnail Images for your Youtube videos:
Your video thumbnail image is one of the most important factors in determining whether or not someone will click on your video. You want to make sure your thumbnail is attention grabbing and visually appealing.
Additionally, you want to make sure your thumbnail is relevant to your video content. This will help people understand what your video is about and increase the likelihood that they'll click on it.
Creating compelling thumbnail images is a great way to increase the number of views you get for your videos.
The size of these images should be 1280 x 720 pixels and under two megabytes.
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So there you have it, 10 research-backed ways to promote your YouTube channel for more views. While some of these methods may be easier than others, all of them will help get your videos in front of more eyeballs. And that’s what it takes to build a successful YouTube channel – lots and lots of views! Have you tried any of these tactics? What worked well for you? Let us know in the comments below. And if you need help putting these tips into action, our team at Social Growth Engine can assist you in creating a comprehensive growth strategy for your YouTube channel. What are you waiting for? Start promoting your channel today!